by \!/_PeacePlusOne

Article by jekky

Copenhagen, the “low carbon” is engraved in the hearts of his countrymen, this month, officially entered the decision to drink and profitable year Sell Season, in order to improve gross margin drinks, some beverage companies are launching new products at the same time, use the “nutrition” and so raise the price of new products. Some experts think that by “low carbon” and “nutrition” and the concept of price increase, we must get rid of in order to “promote” service short-sighted, to provide consumers with truly excellent product, or they will lose some of the market. Beverage industry By “nutrition” “natural” concept of playing the “high card” Starting this month, officially entered the decision to drink year earnings season. Reporter from the production of red cans Wong Lo Kat The JDB and production of distilled water Huarun Yi Yi Bao Bao side was informed that the two companies have chosen cut into the new concept, an introduction of “ice water”, an introduction of nutrient drink, and are playing the “high card” prices are In the more than 4 yuan per bottle. Concept of a “high price” competition focus Wong Lo Kat production of red cans increasing or Noble said that more than 30 provinces and cities in the domestic market, “Kunlun Mountains” mineral water, the price of 5 yuan, is designated the Asian Games Drinking water I hope to play resulting in “the most high water” due to the mineral water produced in more than 6000 meters above sea level jade Everest glacier ice and snow melt water at the bottom, and the company hopes to Danone Evian, Nestle’s water competition in Paris, the price of the latter two more than 10 yuan per bottle. Also cut into the high-end image, as well as this month priced at 4 to 4.5 yuan a bottle of “zero Pa” of Huarun Yi Bao, which is listed on the company’s 20 years since the pure water since the first new product . Huarun Yi Bao said it added extracts of green tea and Spinosae, vitamins, relies heavily on the “ease” feature of nutrients fruit drinks, to express “easy” ideas and fill the market gap. Enterprise by the “high water” to improve profits High-water market, if they can successfully move the consumer great potential, according to some experts and market research forecasts, the so-called “high water” in the market, annual growth rate may reach 30% to 50%. In Huarun Yi Bao, the newspaper learned that its future in the China Resources Group, will focus on retail, Drinks And food three core businesses, earlier on, the property divestitures, company annual reports that will be positioned to become a pure consumer products company. Yi Bao pure water last year, net profit of 1.44 billion yuan, 29.7% the previous year, China Resources on the beverage business can be described as high hopes. Dealer: “High” to promote new products need to take into account the market reaction However, some beverage distributors on the “high card” expressed reservations. A sale of a domestic brand Sports drinks Guangzhou beverage distributors told this newspaper that the high prices could quickly bring profits for the manufacturers, but also may lose some of the market. “For the fast moving consumer goods, the pathway is very important, which determines the customer can easily buy products.” He said that last year he Proxy Price of domestic brands increased only 0.5 yuan / bottle store on the met resistance because manufacturers only hope that the rapid recovery of profits, while ignoring the interests of all sectors of distribution, while lower prices as the market there, “after the price increase results is even more difficult to sell now. “he told this newspaper that drinks companies should emphasize on” high card “must do more to promote investment, and do surveys on consumer psychology, not” Arrested Development. ” “What will fill any vacancy.” Talking about how to buy drinks, the Zhongshan University nutrition professor Jiangzhuo Qin told this newspaper that if the human body to supplement the water, drink the best, if some kind of nutritional deficiencies, such as normal eat fruits and vegetables, drink beverages containing vitamin C supplement good. But he acknowledged that regardless of the level of drink prices, the basic requirement is a safe and clean at the same time minimize the use of pigment and Additive .

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