by \!/_PeacePlusOne

Article by jekky

Since ancient times, “Huguang cooked, the world is enough,” saying, Hunan since the founding of New China has maintained the total rice production ranks first in the “landlords” status. The Xiangmi into Yunnan, and no mountain of rice shipped from afar, but offer attractive “Golden Health” rice grain and oil industry and a number of strong brands. Current lowest price of rice field in Kunming 3 RMB / kg, and this exhibition Xiangmi, most prices at 4 yuan / kg, the majority of exhibitors to Yunnan for the first time, they stressed the most is: Quality perfect.I found the interview, although this is a Xiangmi groups in Yunnan display market, but reflects the Xiangmi For high-end open from Yunnan rice market strategy.Jin Xiang Mixi lineup for the first time can be described as luxurious. According to the Secretary for Hunan food Husbandry, during the exhibition of more than 80 enterprises in Hunan food, our food system are the first listed company Golden Cereals Industry Co., Ltd., Sheng Xiang grain marketing Group Co., Ltd., Lilijing grain marketing Limited, Oil Wang Co., Ltd., 4 National Leading Enterprise of Agricultural Industrialization, and more than 10 provincial agricultural industrialization leading enterprises.In recent years, Hunan Province Government’s “Xiangmi optimization project” has been bringing out more than conventional high-quality rice varieties. Variety of hybrid rice “Xiang Liang You 68″ is the series of hybrid rice varieties only a high-quality rice. There is not enough merely varieties of the brand is the market permits. Today, the Hunan rice compete in the market had moved from varieties to the brand’s “astonishing leap”: Hunan has more than 30 registered in the business sector rice brands, including “Golden Health”, “Lilijing” “Sheng Xiang”, etc., there has been the leading enterprise group.After suffering through the cultivation of Xiangmi strong and healthy, started to show aggressive momentum. Now, not only successfully recover lost Xiangmi years of Guangdong, Fujian market, South, East and so on more than 20 provinces and cities in the table are filled with the aroma of rice in Hunan, and at one stroke to defeat the Thai rice. A few years ago full of high-grade rice in Hunan rice market in Thailand, now is the weakness finding a mate, Xiang Mi accounted for more than 70% of the local high-grade rice market. At this point west of the time is ripe.Hunan Cereals, Oils and fine in a few days ago (Kunming) Trade Fair ceremony, Yunnan Province, Hunan Province, 29 food companies and food companies have signed 22 cooperation agreements grain purchase and sales, next year procurement of 10 million tons of food from Hunan, in 3 to 5 years so that the two provinces reached 300 thousand tons of grain purchase and sales scale.The Golden Hunan Cereals Industry is the largest food company in the booth, one of the exhibitors. They displayed fine variety packaging, rice is like a beautiful gift. According to industry sources said Jin Jian rice industry has been targeted at middle-market. Gold Cereals Industry Marketing Center of Yunnan office manager Liu Guoping, said Kim Kin-meter back in 2000 entered the market in Yunnan, in Kunming, the major stores have sales, sales of around 4,000 tons a year.Unknown Zhuzhou Xiang Lu rice trade is the first time in Yunnan. Their ideas in the exhibition business has a certain representation, the display of high-quality savory rice prices in the five yuan / kg, hopes to develop Yunnan trade fair market. They said they have planting base, the variety served directly by the Yuan Longping provided in Hunan Academy of Agricultural Sciences, part of the product passed the certification of green food and organic food certification, so “totally comparable to Thai rice taste,” while the price per kg lower than Thai rice 1 to 2 yuan, but the absolute value for money.Moreover, the rice industry, product display, “Fu-Jiang Jin rice” 4 yuan per kilogram, south 5.6 yuan per kg of soft rice, hibiscus tribute rice is up to 6 yuan per kg. Xiangtan Poly rice industry through the green-certified 4.8 yuan per kg rice. Sheng Xiang Group’s eco-meter 6 yuan per kg.Hunan food authorities that have a high quality rice in Hunan rice advantage. Hunan Province in 1985 began the development of quality rice, to 2004, the province’s development to 2700 hectares, accounting for 45% of the total area of rice, of which 800 million mu of high quality rice. Of course, higher prices for better quality rice should be.The industry believes that the basic balance between production and marketing of food in Yunnan province, this year’s total grain output exceeded 15 billion kilograms, 100 thousand tons of the 15 billion kilograms, this component is clearly not enough, so Xiangmi targeting more profitable high-end rice market in Yunnan Province It is not surprising. Moreover, the Analysis of the market are basically high-grade Thai rice thriving rice, Hunan meters into the brand, starting from the high-end market is clearly a higher chance of winning.

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